COMMUNICATIONS STRATEGY

Building a Brand System for Global Dialogue

As Communications Lead, I directed a holistic, creative, and technical organizational transformation uniting the work and identity of a $32.5M ocean research network into a cohesive brand. The resulting brand system anchors engagement, reaching 134+ countries, and advancing a shared mission for social change on the world stage.

THE NIPPON FOUNDATION

OCEAN NEXUS

Introducing the Ocean Equity Learning Forum. I directed program strategy and defined thematic framework to centralize and activate institutional research.

For example, Marine Conservation, one of nine research themes, was activated through a scalable program series designed to create a unifying narrative and funnel engagement into the larger knowledge ecosystem.

Industry leader and intergovernmental initiative UN Ocean Decade adopted branded messaging and help position institutional research in global conversations.

I launched the new Ocean Nexus website. By strategically aligning messaging with the Paul G. Allen School of Computer Science and Engineering, I expanded reach to 134+ countries during the first year of launch.

I cleverly branded the ocean research blog as FATHOM, which means both 'measure the depth of water' and 'to understand.' The blog mobilizes researchers to share research expertise in short form writing.

Special Reports standardize outputs and support Fellows and Early Career Researchers in creating accessible and specialized resources on pressing global issues.

BEFORE: The original website for Nippon Foundation Ocean Nexus Center was hosted at the University of Washington.

UX and user journey are prioritized. View recording here! Recording: Ariel Wang.

Ocean Nexus Dark Background Ocean Equity Learning Forum Research Theme Blue Economy 1 of 9.png

Ocean Nexus Dark Background Ocean Equity Learning Forum Research Theme Climate Adaptation 2 of 9.png

Ocean Nexus Dark Background Ocean Equity Learning Forum Research Theme Data and Digital Technology For Oceans 3 of 9.png

Ocean Nexus Dark Background Ocean Equity Learning Forum Research Theme Fisheries and Food Sovereignty 4 of 9.png

Ocean Nexus Dark Background Ocean Equity Learning Forum Research Theme Marine and Coastal Management 5 of 9.png

Ocean Nexus Dark Background Ocean Equity Learning Forum Research Theme Marine Conservation 6 of 9.png

Ocean Nexus Dark Background Ocean Equity Learning Forum Research Theme Ocean Governance, Law, and Policy 7 of 9.png

Ocean Nexus Dark Background Ocean Equity Learning Forum Research Theme Ocean Pollution and Well-Being 8 of 9.png

Ocean Nexus Dark Background Ocean Equity Learning Forum Research Theme Sustainable Development Goals 9 of 9.png

Ocean Nexus Ocean Equity Learning Forum Research Theme Blue Economy 1 of 9.png

Ocean Nexus Ocean Equity Learning Forum Research Theme Climate Adaptation 2 of 9.png

Ocean Nexus Ocean Equity Learning Forum Research Theme Data and Digital Technology For Oceans 3 of 9.png

Ocean Nexus Ocean Equity Learning Forum Research Theme Fisheries and Food Sovereignty 4 of 9.png

Ocean Nexus Ocean Equity Learning Forum Research Theme Marine and Coastal Management 5 of 9.png

Ocean Nexus Ocean Equity Learning Forum Research Theme Marine Conservation 6 of 9.png

Ocean Nexus Ocean Equity Learning Forum Research Theme Ocean Governance, Law, and Policy 7 of 9.png

Ocean Nexus Ocean Equity Learning Forum Research Theme Ocean Pollution and Well-Being 8 of 9.png

Ocean Nexus Ocean Equity Learning Forum Research Theme Sustainable Development Goals 9 of 9.png

Brand: Ariel Wang and Nayon Kim.