COMMUNICATIONS STRATEGY

Building a Brand System for Global Dialogue

As Communications Lead, I directed a holistic, creative, and technical digital transformation uniting the work and identity of a $32.5M ocean research network into a cohesive brand. The resulting brand system anchors engagement, reaching 134+ countries, and advancing a shared mission for social change on the world stage.

 

UX and user journey are prioritized. View the recording here! Recording: Ariel Wang.