COMMUNICATIONS STRATEGY
Building a Brand System for Global Dialogue
As Communications Lead, I directed a holistic, creative, and technical digital transformation uniting the work and identity of a $32.5M ocean research network into a cohesive brand. The resulting brand system anchors engagement, reaching 134+ countries, and advancing a shared mission for social change on the world stage.

Introducing the Ocean Equity Learning Forum. I directed program strategy and defined thematic framework to share and activate organizational research. Strategy: Ariel Wang.

For example, Marine Conservation, one of nine research themes, was activated through a scalable program series designed to funnel engagement into Ocean Nexus’s larger brand system and global dialogue platform. Program Management: Ariel Wang.

Industry leader and intergovernmental initiative UN Ocean Decade adopted branded messaging and help position institutional research in global conversations. Marketing: Ariel Wang.

I launched the new Ocean Nexus website. By strategically aligning messaging with the Paul G. Allen School of Computer Science and Engineering, I expanded reach to 134+ countries during the first year of launch. Newsletter: Ariel Wang.

I cleverly branded the institutional blog as FATHOM, which means both 'measure the depth of water' and 'to understand.' The blog serves as a platform for researchers to share short form writing. Strategy: Ariel Wang.

Special Reports standardize outputs and support Fellows and Early Career Researchers in creating accessible resources on pressing global issues. Screenshots: Ariel Wang.
UX and user journey are prioritized. View the recording here! Recording: Ariel Wang.

The original website for Nippon Foundation Ocean Nexus Center was hosted at the University of Washington. Source: Wayback Machine; Screenshot: Ariel Wang.



















Brand: Ariel Wang and Nayon Kim.