VISION AND EXECUTION

Launch and Activate an Ocean Research Brand for Social Impact

From the ground up, I directed the brand and program strategy for Ocean Nexus, a $32.5 million ocean research network founded in partnership with The Nippon Foundation at the University of Washington.

As Communication Director, I led engagement across six continents and positioned policy research expertise on intergovernmental platforms including the United Nations and National Oceanic Atmospheric Administration.

Today, the visual, editorial, and experiential brand system aligns dispersed research and establishes a strategic framework for operations, advancing a shared mission for environmental and social equity on the world stage.

 
THE NIPPON FOUNDATION
UNIVERSITY OF WASHINGTON
OCEAN NEXUS
Ocean Nexus Ocean Equity Learning Forum Research Theme Ocean Governance, Law, and Policy 7 of 9.png
Ocean Nexus Ocean Equity Learning Forum Research Theme Blue Economy 1 of 9.png
Ocean Nexus Ocean Equity Learning Forum Research Theme Sustainable Development Goals 9 of 9.png
Ocean Nexus Ocean Equity Learning Forum Research Theme Marine and Coastal Management 5 of 9.png
Ocean Nexus Ocean Equity Learning Forum Research Theme Ocean Pollution and Well-Being 8 of 9.png
Ocean Nexus Ocean Equity Learning Forum Research Theme Data and Digital Technology For Oceans 3 of 9.png
Ocean Nexus Ocean Equity Learning Forum Research Theme Marine Conservation 6 of 9.png
Ocean Nexus Ocean Equity Learning Forum Research Theme Climate Adaptation 2 of 9.png
Ocean Nexus Ocean Equity Learning Forum Research Theme Fisheries and Food Sovereignty 4 of 9.png
Ocean Nexus Logo Ariel Wang.png

Part of the Ocean Nexus ecosystem, OceanNexus.org frames organizational storytelling and serves as a foundation for marketing and communications.

Mobile UX.

Before : The original website for Ocean Nexus was hosted at the University of Washington.

Before: The original website for Ocean Nexus was hosted at the University of Washington.

Introducing the Ocean Equity Learning Forum, a central library organized by 9 themes. I directed program strategy and defined thematic framework to centralize and share institutional research.

Introducing the Ocean Equity Learning Forum, a central library organized by 9 themes. I directed program strategy and defined thematic framework to centralize and share institutional research.

The brand system functions as an educational framework and contextualizes individual research within the larger knowledge ecosystem.

The brand system functions as an educational framework and contextualizes individual research within the larger knowledge ecosystem.

Industry leader and intergovernmental initiative UN Ocean Decade adopted branded messaging and help position Ocean Nexus research in global conversations.

Industry leader and intergovernmental initiative UN Ocean Decade adopted branded messaging and help position Ocean Nexus research in global conversations.

Special Reports standardize outputs and support Fellows and Early Career Researchers in creating accessible and specialized resources on pressing global issues.

Special Reports standardize outputs and support Fellows and Early Career Researchers in creating accessible and specialized resources on pressing global issues.

FATHOM expands and reinterprets the Ocean Nexus brand into an editorial space: a sub-brand to mobilize researchers to share expertise in reflective short-form writing.

FATHOM expands and reinterprets the Ocean Nexus brand into an editorial space: a sub-brand to mobilize researchers to share expertise in reflective short-form writing.

Connecting audiences from newsletter to website engagement, this sequence captures the brand system in motion where editorial voice, design, and institutional partnership operate as one continuous experience. View sample .

Connecting audiences from newsletter to website engagement, this sequence captures the brand system in motion where editorial voice, design, and institutional partnership operate as one continuous experience. View sample.

ADDITIONAL LINKS